In fact, this "47 percent" incident reflects a larger pattern in Campaign 2012. The base of the conservative movement develops a message that plays well internally, and inexplicably thinks it'll be persuasive to the general electorate if only it is trumpeted widely; Mitt Romney slavishly conducts himself as the base wishes; and then the talking points turn out to be as unpopular with swing voters as you'd expect.I watched my twitter feed with bemusement yesterday as once again the "experts" were shocked a Republican would say these things. I always think, do they not read the same blogs I do? Do they never listen to talk radio? Because if they did, they would realize in the right wing base, the 47% meme is more than a casual throwaway statement; it is mantra.
And as Conor correctly points out, not only are these beliefs more than talking points, to the segment who are currently steering the Republican party, they are gospel (I hear it daily, have made monetary wagers on it and spent a couple of hours last Saturday having someone question my sanity when I posited his fervently desired outcome might not happen).
And like any true believers, the folks who absorb these sermons believe they will work! And that may be the craziest thing of all.