Thursday, April 26, 2007

Media Dinosaurs

Check the cartoon here.

Spacey? Don't be drinking coffee when you click that link. Spittage guaranteed.

4 comments:

mgjr said...

The cartoon should have had the Publisher standing behind the editor glaring.

There is a post by John Sugg on the CL Freshloaf blog that I think applies to this cartoon. John posted about the AJC's declining circulation. I think he represents the majority of opinions among local journalist that the decline is due to poor quality. I believe that view point ignores what I think is the major reason for the decline which is all the choices people now have.

My response to John:

"I think one thing needs to be added to this post. Daily Newspaper Circulation has been going down for a long time. In my opinion it's not primarily due to the quality of the product but the environment in which it operates. Even if the AJC had the best writers in the world circulation would still be dropping. I know it's dangerous to use yourself as an example but in this case I think it's appropriate. I was previously one of the people who had a subscription to the AJC and scanned it daily and read it almost cover-to-cover on Saturdays and Sundays. It's was as much a part of my daily and weekly routine as brushing my teeth. As I found other outlets on-line I began drifting away from the print product. In the last three years I have all but stopped reading any newspaper print products. Previously I didn't have access to MSNBC, Blogs, CNET, etc... but now that I do the thought of spending my money and time reading the local paper seems like a waste of time."

lazermike said...

C'mon, Grift -- I know that you agree with the sentiment of the cartoon, but it's about as clever as an installment of "On A Claire Day" (which I bet you still read).

griftdrift said...

A good point Murray. I think it's a perfect storm of many factors. But the boneheadedness of big daily's in their failure to adapt is a primary cause. Yes they need an online presence, but they should also be going hyperlocal. The AJC seems intent on going opposite and showing all us "how it's done".

And I have no idea what you are talking about Mike.

Boy, that April sure is growing up fast isn't she?

Amber said...

Speaking of hyperlocal... we talked a bit here about blogs and community-focused message boards filling in the gaps left by old media. Sorry for all the wind noise, but it's still listenable.