Why did the shooter choose to send his multimedia package via mail to NBC?...perhaps in the age of self-publishing, granting content exclusivity to a traditional news organization creates credibility.
There it is. The chit I mentioned months ago at Podcamp. Credibility. Instead of posting his rantings to the maelstrom of choice called YouTube, Virginia Tech shooter Cho chose to give NBC an exclusive, thus virtually guaranteeing its broadcast. One item the above article fails to note is that by using the single entry distribution method, Cho probably knew it would get to YouTube anyway. In the bidness, we call that leveraging.
I know all this may sound a bit morbid. People are dead and that should be respected and remembered. However, we cannot ignore what I told my twitterfarm last Monday. With photos pouring in to iCNN and the now famous video by Jamal Albarghouti, as tragic as the events of that day, we may have witnessed the first true convergence of old and new media.