Thursday, January 04, 2007

The Porn Wars: Trucks A-Rollin!


It's past 10:30 and trucks are probably rolling in north Fulton. Earlier today, Love Shack owner John Cornetta told me he would be restocking his Johns Creek location with adult material. Earlier he removed all adult DVDs and toys to comply with a federal court order.

Mr. Cornetta stated that before 11:00pm tonight he would add 20,000 adult DVDs and 5-6000 adult magazines. Despite this massive increase in inventory, he believes his store will contain around 22% adult material. In his mind, well below the new Johns Creek standard of 25%.

The ongoing inventory battle is not the only battled being waged. On the legal front, Mr. Cornetta's team will file suit in federal court claiming a constitutional issue with the new Johns Creek ordinance. At the time of this post, the Love Shack legal team is still discussing the exact strategy for the legal battlefront.

Despite the increase in adult inventory, Mr. Cornetta claims about 90% of sales are non-adult. He proudly discusses his smoke shop business and then points out his comic books. He says he originally added the books in order to comply with the court order but they have been selling well. So well he has ordered more for his other stores. When asked if it the books were like an impulse buy in the checkout counter of a grocery store, Mr. Cornetta replied, "Yeah, like a box of Tic-Tacs".

There is little doubt Johns Creek will have something to say about the sudden influx of adult oriented material. Tomorrow begins a new chapter in the north Fulton porn war and Drifting Through The Grift will be there.

1 comment:

Amber Rhea said...

Dude you need to get a digital recorder to take with you. Podcast this shit.