Thursday, August 04, 2011

Marketing Vs. Reporting

Can you spot the subtle marketing in this straight reporting piece about last night's storms?
Doug Turnbull in the AM750 and now 95.5FM News/Talk WSB Traffic Center reported that all lanes of I-285 were blocked as chickens were running around on the highway. The wreck, which happened before 5 a.m. just north of I-20, was also affecting traffic on that interstate. All lanes of I-285 were reopened shortly before 7 a.m.
WSB Radio and the Atlanta Journal Constitution are owned by the same parent company.

And by the way, I did not add the bold to that particular word. That's how it actually appears on

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